Singapore – [9th April 2009]: Today, Pezzaz Pte Ltd – organisers of the BBAXN Men’s and Women’s Amateur Basketball Leagues, announced adidas as the official ball sponsor of the upcoming BBAXN leagues in 2009. The partnership will seek to further promote and develop basketball in Singapore.

BBAXN co founder and director Mr Lee Taylor commented on the partnership, ““The partnership with adidas is a great endorsement of the BBAXN leagues, and we are confident the partnership will result in wider recognition of our basketball leagues and consequently we will see a continued increase in participation. In addition providing our players with in store tailored adidas promotions adds value to the teams and players within our league.”

“Basketball is a Brotherhood game and it is through this that players are brought together to celebrate the sport and achieve the impossible,” said Lee Phui Fong, Country Manager, Singapore. “This league is ideal as it is at the very heart of basketball here, so we are thrilled to partner with BBAXN to bring basketball to all residents of Singapore.”

As a benefit to players, adidas will be offering BBAXN league teams and players privileged discounts at two of its key basketball stores at Suntec City and The Cathay. Both adidas and BBAXN have expressed interest for even deeper integration over time, should the partnership realise pre-determined objectives set by each party.

BBAXN currently organises the following three tournaments:
(i) BBAXN Men’s Midweek League
(ii) BBAXN Men’s Weekend League
(iii) BBAXN Women’s Weekend League

Over 900 players are currently registered with BBAXN and are actively playing basketball on a weekly basis under BBAXN league management system, during 2008 BBAXN organised 646 league games of basketball. BBAXN leagues are truly multi cultural and multi national with over 30 nationalities currently represented across 40 active teams.

ABOUT BBAXN

BBAXN is an organization committed to revolutionizing amateur basketball in Singapore through its amazing interactive website www.bbaxn.com, developed by MATADOR Systems award-winning Multi-Media Design Team (www.matador.com.sg).

BBAXN offers a platform for individuals, small and large companies, and social groups, to network and improve their physical fitness while enjoying one of the world's most popular sports.

BBAXN brings together over twenty years of experience in sports event marketing and management in Asia. Every member of the BBAXN organization is an avid sports fan and player, and therefore understands the crucial elements required to implement a successful and professional amateur sports leagues or cup tournaments.

For all basketball leagues and cup tournaments, BBAXN provides:
Quality Basketball courts (in regards to both playing surface and location) (i) Four Qualified Basketball Association of Singapore Officials per game sourced from the Basketball Association of Singapore (BAS)
(ii) Digital Scoreboards
(iii)Fully Automated and Interactive Web-Sites
(iv) Full-Time Administrators
(v) This ensures that participation in a BBAXN organised basketball league or cup tournament rewards every team with an enjoyable, positive, and competitive playing experience.

About adidas

Adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Kevin Garnett, Dwight Howard, Candace Parker, Derrick Rose, Tim Duncan and Tracy McGrady. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.